Under Armour is using digital technologies to improve sizing
accuracy across its sizing. The sportswear brand has collaborated with
global fashion tech company Alvanon to integrate a fleet of 3D avatar
into its development channels.
Alvanon’s technology allows Under Armour to use avatars that
replicate its proprietary fits, representing the full spectrum of
sizing in all apparel categories, from infant size 0 to Men’s 5XL. The
use of this 3D technology will reduce time and cost of Under Armour’s
production, while also minimize physical sampling.
“3D is definitely changing our industry; everyone in retail is
starting to touch the technology,” said Jami Dunbar, Under Armour’s
vice president, apparel and accessories development and supply chain
operations, in a statement.
“And the beautiful thing about it is that there’s a great deal of
collaboration across brands. Everyone protects their IP, but we all
know working together is the way forward, and the way we’re all going
to be able to visualize and make great product.”
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