Latino Victory, a progressive political action committee, is naming a new executive director Tuesday as its interim president, Melissa Mark-Viverito, steps aside to run for Congress.
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The organization, dedicated to electing Latinos up and down the ballot, announced Mayra Macías would take the helm in the newly created position of executive director. Mark-Viverito, former speaker of the New York City Council, has served as interim president for five months but is resigning Tuesday to run for an open House seat in a New York district that is heavily Democratic.
Macías will transition from her current role as vice president to executive director as Latino Victory continues to search for a permanent president. The group’s former president, Cristobal Alex, left to advise Joe Biden’s presidential campaign.
“In the 2018 midterm elections, Latino Victory had a win rate of 74 percent, most of whom were Latina candidates, and the architect of this winning strategy was Mayra Macías,” said Luis Miranda Jr., chairman of Latino Victory Project. “Mayra came to Latino Victory with a clear vision and an open heart — she is a pragmatic, talented political strategist who has dedicated her professional career to building Latino political power.
“With this being the most consequential election and Latinos becoming the largest nonwhite voting bloc,” Miranda added, “Latino Victory is ready to elect more Latinos up and down the ballot and that will happen with Mayra Macías at the helm.”
Macías first joined Latino Victory in 2017, serving as national political director. She got her start in politics as a field organizer for President Barack Obama’s 2012 reelection campaign. Later, Macías served as Hispanic outreach director and political director for the Florida Democratic Party.
Latino Victory is splitting its president’s duties into two roles: one dedicated to fundraising and the other to management and running the project’s election programs. Macías’ new role includes Latino Victory’s overall strategy to elect more Latinos and managing day-to-day operations and staff.
Latino Victory grew its influence in 2018, raising $6.1 million last year, compared with $4.2 million in 2016. The group was founded in 2014 by Henry Muñoz, a former finance chairman of the Democratic National Committee, and actress Eva Longoria.