Can Rihanna Revolutionize Lingerie the Way She Did the Makeup Industry?

That same year, she headed to the amfAR Inspiration Gala in L.A. not just to inspire—but also to command attention. Her white Tom Ford dress featured a high-slit cutout plus a totally sheer bra-top bustier designed with purple embroidered pasties. Add thigh-high see-through tights and you’ve got yourself the ultimate lingerie campaign model.

Jon Kopaloff/FilmMagic

But it’s not just her cool that could make her partnership one for the history books. Much like her boundary-breaking moves in makeup and on the runway, the lingerie market is begging for diversity as well. Lingerie heavyweight Victoria’s Secret ended the 2015 fiscal year with $7.2 billion in revenue, but competitors have knocked the bra-maker off its feet. Same-store sales are down by six percent, and as Business Insider notes, body-positive brands like American Eagle and others like Aerie in similar categories are giving VS a run for its money.

Rihanna could enter the market with not only a substantial following—she boasts an impressive 147.3 million combined followers on Instagram and Twitter—but a penchant for pushing diversity in all its forms. Previously, she’s opened up about feeling comfortable with her body, always.

RELATED: 14 Looks That Made Rihanna an International Fashion Icon

“Well, I actually have had the pleasure of a fluctuating body type, where one day I can literally fit into something that is bodycon, and then the next day—the next week—I need something oversized; I need a little crop here and a high-waist there to hide that part, you know?” she told The Cut in October. “I really pay attention every day when I go into the closet about what’s working for my body that morning. I feel like that’s how everyone should go after fashion, because it’s an individual thing. And then, if you take it further, it’s like: What week are you having? You having a skinny week? You having a fat week? Are we doing arms this week? We doing legs this week? We doing oversized?”

At Parsons School of Design’s 2017 annual benefit and student fashion show, the school’s dean of fashion Durak Cakmak summed up her success to The New York Times: “She has a quite unique ability to do it all at the same time.” Indeed.

Expect Savage x Fenty to make a splash.

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