Stitch Fix celebrates body positivity in new collaboration with Katie Sturino

Katie Sturino, the social media influencer and founder of body care
brand Megababe, has teamed up with Stitch Fix for the subscription box’s
latest campaign, as well as an exclusive collaboration. Bringing Sturino’s
#SuperSizetheLook social media series to its personal styling services with
a size-inclusive line. According to an announcement from the brand, this is
the second partnership between Sturino and Stitch Fix, celebrating body
positivity.

The new Katie Sturino x Stitch Fix collection, which embodies Sturino’s
motto, “Put your confidence first,” is a vibrant and bold collection
inspired by her love for color and her body care brand, Megababe. With
classic silhouettes and pieces including coats, T-shirts, sweaters, and
more in animal prints, pastel hues, bold shades, the new collection is
meant to be a bold contrast to the subdued colors typically associated with
fall.

According to the press release, Stitch Fix uses advance fit-technology
with its expert styling in order to send its customers pieces that will
help them meet their style goals in their everyday lives. By working with
Sturino, who founded the fashion blog The 12ish Style, the brand has
created a collection of clothes to bring its shoppers a growing assortment
of stylish, size-inclusive brands.

The Katie Sturino x Stitch Fix capsule features 12 new pieces and ranges
from 36 USD to 158 USD. And as part of their combined mission for body
inclusivity, the collection is available from sizes 0 to 24 and XS to
3X.

The Katie Sturino x Stitch Fix collection is available now exclusively
on Stitch Fix’s website.

Images: Courtesy of Stitch Fix

Leave a Reply

Your email address will not be published. Required fields are marked *