is coming to an end again, which means that FashionUnited traditionally
looks back at the stories from the past year. A selection of opinion pieces
worth reading published in 2019.
From oldest to newest, from the archive:
February 2019 – The format of the shows, whether they are co-ed, held
be in host cities or take place in accordance with the retail calendar,
is not, however, the main issue in 2019. While the Instagram
generation expects to be able to scroll through endless images of
catwalk shows or haute couture photos, it’s the abundant fashion
weeks that get lukewarm reviews. Like a fashion connoisseur jokes, there’s
always have a fashion week somewhere, and it has little to do with
a structured fashion calendar. However, it is not only the
journalists alluding to problems for fashion week. From new
surveys have shown that consumer interest in the
global fashion weeks have declined significantly in the last five years.
April 2019 – Maximism has been admired for almost a decade now. In
2010, when the world began to recover from the fiercest economic downturn.
crisis since the great recession, fashion designers returned to a
maximalist aesthetics. Embellishments, bright colours, prints and the idea
of wealth were celebrated again. And then Alessandro Michele came to
Gucci, and voilá, maximalism was once again extremely popular. All Trends
come and go, and also to the development of maximalist fashion must
eventually come to an end. However, it’s not just a question of
coincidence that designers, particularly in New York and Great Britain,
opt for a minimalist approach. Trump’s policy and the
Prime Minister Theresa May’s continued failure with regard to the Brexit may
hit both locations in a downward spiral.
July 2019 – The future of shopping is at stake for retailers in
embracing meaningful experience concepts, retail managers say.
On a recent trip to Tokyo, Japan, I witnessed for the first time
of retail with a soul. Inspiration and innovation were visible everywhere,
it was now in small boutiques in remote locations or at large boutiques.
chain stores with huge budgets to innovate and surprise. In
unlike other great fashion meccas, the Japanese breathe
experiential retail. At department stores, fashion becomes fashion in a
than the Western standard of shop-in-shops. At Beams it’s
offer professionally presented on the basis of colour and appearance, not on
basis of brand. That’s more in line with how consumers prefer
shopping. And while you still have the same brands at different stores
shops near the Prada monobrandstore will be located in the area.
articles of the luxury brand not in one room, as a brand story,
July 2019 – The breeze from the couture week determines the wind
direction of the
fashion. That makes haute couture the ultimate creative ground for
show their craftsmanship and expertise without restrictions in terms of
budget, time and commerce. Couture is at the heart of the ecosystem of the
The Fédération de la Haute Couture et de la Mode states that the fashion
(FHCM). Craftsmanship is a permanent access route between excellence in
expertise and modern creativity – that innovation of production techniques
August 2019 – The French government wants the destruction of unsold
ban non-food products in the next two to four years. Premier
Edouard Philippe announced the news in June and proclaimed it “an
uniquely”. The measure is a logical continuation of a roadmap that
came about last year; a roadmap for a sustainable economy
aimed at reducing waste and converting waste into new products.
raw materials. The fashion industry is particularly affected by these
measure. The destruction of unsold items is a common
approach within the sector. An approach where luxury brands and large
fashion conglomerates have always been very discreet about, and now always
is being condemned more often after several scandals in recent years.
August 2019 – Women wearing men’s garments has been longer
just time. What hasn’t been done that long is designers who
make women’s collections and now launch a line for men. Earlier
had fashion labels that ‘sounded’ feminine or were named after their
female founder no chance of (commercial) success on the
men’s modem market. But that time seems to be over. Designers like Stella
McCartney, Isabel Marant, Nanushka, Lululemon and even Celine, The Row and
Chanel have launched (or are going to launch) a men’s line for the
season autumn/winter 2019. And there’s no question that they never
would do if it didn’t bring any financial benefit.
August 2019 – François-Henri Pinault, CEO of luxury conglomerate Kering,
this week unveiled the G7 Fashion Pact, an alliance of 32
fashion houses like Prada, Tapestry, Nike, Adidas and Burberry. The pact is
committed to protecting the climate, biodiversity and the
oceans. However, it remains to be seen what will become of the
spectacular announcement. However, the truth is that we, as consumers,
do not need committees, foundations or coalitions to take action.
undertake. We can make a personal fashion pact, while those in
the covenant is concerned with a blueprint for the future: we can
embrace slow fashion. The term ‘slow fashion’ came up at the beginning of
the time the slow food movement broke through. Smaller collections, less
seasons, less consumption: the answer to problems in the fashion industry
seems to be in downsizes.
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Read more from the author:
August 2019 – The Harvey Weinstein case has triggered the social “Me
Too” movement that has barely faltered during its two year run since the
scandal broke. However, this year the allegations against and untimely
death of Jeffrey Epstein breathes new life into it, as well as leaves a lot
of questions unanswered and justice not served. In this opinion piece,
FashionUnited looks into some of these questions that the fashion industry
need answers to.
This article was originally published on FashionUnited.NL, translated and edited by Kelly Press
Main image: Chanel picture: Bertrand GUAY / AFP