What to expect from London Fashion Week Men’s AW20

The 15th edition of London Fashion Week Men’s officially launches on
January 4 at the Truman Brewery and marks the first major fashion event of
2020, as it welcomes press and buyers to view the autumn/winter 2020
menswear collections.

The British Fashion Council is continuing to make its fashion events
accessible by announcing that all shows within the BFC Show Space within
the Truman Brewery hub will be live-streamed on the official London Fashion
Week Instagram channel, including E.Tautz, Korean brand Münn, Stefan Cooke
and Astrid Andersen.

The January edition also sees the return of fashion-favourite Wales
Bonner, who is returning to the London Fashion Week Men’s schedule, as well
as the highly-anticipated show from Martine Rose, who was nominated in the
British Designer of the Year Menswear and Urban Luxe categories at The
Fashion Awards 2019, and Edward Crutchley, winner of the 2019 International
Woolmark Prize and shortlisted for BFC/GQ Designer Menswear Fund who
impressed editors and buyers with his collection last season.

Other highlights include BFC/Vogue Designer Fashion Fund Nominee and
Newgen recipient Charles Jeffrey Loverboy, who will be closing out
Saturday’s proceedings with a catwalk show, while Bethany Williams, winner
of the British Emerging Talent Menswear at The Fashion Awards 2019, will be
presenting her collection on the catwalk within the main show space under
the British Fashion Council’s ‘Positive Fashion’ platform that celebrates
industry best practice and encourages future business decisions to create
positive change.

London Fashion Week Men’s runs from January 4-6

As well as established names, the schedule also includes a number of
emerging designers part of the NewGen scheme including Art School, Nicholas
Daley, Paria / Farazaneh, Per Götesson and Stefan Cooke, who will be
hosting catwalk shows, while Ahluwhalia Studio and Bianca Saunders will
both host presentations in the DiscoveryLAB on Sunday.

There will also be a creative installation created by British emerging
artist Alexander James, dubbed the ‘BFC and Alexander James Present: One
More Slope’ in partnership with BFC NEW WAVE: Creatives talent on Monday,
January 6 that will highlight the relationship between the creative
industries by celebrating not only fashion designers but also the broader
creative community who all play a vital role in the city’s culture and
reputation.

In addition, cult fashion label A-Cold-Wall* will also host a “creative
experience” throughout as part of the official schedule, while British
tailoring and heritage Savile Row brands Huntsman and Hackett will host
presentations. Huntsman will showcase their archives alongside a new
Bespoke Tweed Service and ready-to-wear capsule collection over the
duration of LFWM, while Hackett will further host a presentation on Monday
in their newly opened store on Savile Row.

LFWM collaborating with Camera Nazionale della Moda Italiana

For the first time, London Fashion Week Men’s will also have a “special
activation” at Milan Fashion Week Men’s from January 11-13 after the
British Fashion Council confirmed last month that they were collaborating
with Camera Nazionale della Moda Italiana, to bring together “young British
creative talent with the best of Italian manufacturing in the hotbed of
commerciality of Milan”.

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During Milan Fashion Week Men’s, A-Cold-Wall*, the BFC/GQ Designer
Menswear Fund and NewGen recipient, will show their autumn/winter 2020
collection at the Palazzo del Ghiaccio. While located at Spazio Savona 56,
the London show Rooms will host an art installation designed by The Mill
and produced by YouConcept, “bringing the story of LFWM to new audiences”.

In addition, the British Fashion Council and Camera Nazionale della Moda
Italiana will present a selection of designers, both British and Italian,
who share a special affiliation with London as well as an evening cocktail
event for Italian fashion manufacturers and textile companies.

The project was conceived by Stefano Martinetto, chief executive and
co-founder of fashion business accelerator, Tomorrow, as a way to “further
showcase the entrepreneurial creative talent that London has to offer the
industry”, and will be support by the Italian Economic Development Ministry
and Foreign Trade Agency, with funding coming from the government and the
Italian Trade Agency, explained the British Fashion Council.

Dylan Jones, BFC menswear chair, said in a statement: “We’re bring LFWM
to life on a global stage, with the show dates being early in January this
season, we’ve decided to celebrate LFWM in further international
territories with a significant partnership with Milan, working across
cities in collaboration with Camera Nazionale della Moda Italiana.

“This partnership presents an amazing opportunity to champion British
businesses and give exposure to the brilliant talent that London has to
offer but we encourage you all to join us in London on January 4.”

London Fashion Week Men’s will take place from January 4-6, and will
then have a prescience during Milan Fashion Week Men’s from January
11-13.

Main image – courtesy of Edward Crutchley, Charles Jeffrey Loverboy and
Bethany Williams

Second image – Dylan Jones, Samuel Ross, Caroline Rush and Kevin Jiang
at the BFC/GQ Menswear Fund Award event courtesy of the British Fashion
Council by Darren Gerrish

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