Viktor & Rolf steps back into menswear

Dutch luxury fashion house Viktor & Rolf is relaunching a menswear
collection five years after closing its ready-to-wear business.

The collection, called Mister Mister, is a playful take on formalwear
and an extension of the personal style of the house’s founders Viktor
Horsting and Rolf Snoeren. The intimate collection of around 130 pieces
mixes sharp tailoring with casual wear and features a myriad of textured
patchworks and prints.

“The collection embraces the modern dandy as a form of self-expression,”
the brand said in a release, describing looks that pay homage to “an
underlying sense of humour and irony through quirky conversational prints
inspired by dandy narratives.”

It comprises top hats as either blown up or in micro patterns, classic
suits crafted in playful patterns and casual garments featuring formal
detailing, while vibrant colours are infused with classic masculine
tones.

In 2015, the fashion house discontinued its women’s and men’s
collections. “What we noticed with the ready-to-wear shows that we did for
men and women was that there was always a discrepancy between what people
wanted to see from us and then in the end what people wanted to buy, and so
we feel that there’s more honesty in doing it the way we want to approach
it now,” Snoeren told WWD.

“In general, we just have a problem with the industrial process, like
sending drawings to a factory and then seeing what comes back, and ordering
fabrics that we’ve never seen in colours that we’ve never seen. This
collection is much more focused.”

The collection, which according to WWD will be in stores at wholesale
partners of the fashion house from July, sees Viktor & Rolf enter into a
worldwide licensing and production partnership with Shiffon Co., Ltd. based
in Tokyo, Japan.

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Photos courtesy of the brand

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