Thom Browne is teaming up with Nordstrom’s ‘New Concept’ initiative to
launch a capsule collection in celebration of menswear offering his
signature “athletic aesthetics”.
New Concepts is the brainchild of Sam Lobban, who started his retail
career on the sales floor at Selfridges, and is now the vice president of
designer ready-to-wear and New Concepts at Nordstrom.
The idea is that New Concepts pop-up connects the online and
brick-and-mortar consumer experience for the world’s most exciting brands
in custom-built environments.
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“We have learned more about our menswear customer with each New Concept
launch. What we are excited to discover with Thom Browne is how the concept
of “suiting” continues to evolve in the eyes of consumers,” explained
Lobban in a statement. “We have seen so many iterations of it on the runway
and now we’re bringing a concept that combines traditional as well as
unconventional tailoring to our broader customer base.”
The Concept 009 collection features thirty exclusive Thom Browne styles
ranging from ready-to-wear, accessories and lifestyle pieces, which have
been designed to be worn together or as individual statement pieces and
showcase Browne’s tailored point of view to classic American sportswear,
described by the retailer as an “upscale-active collection”.
Thom Browne is Nordstrom’s latest collaborator
Commenting in his collaboration, Browne, said: “Nordstrom is a classic
American brand. Thom Browne is a classic American brand. I’m very proud to
partner with them on this project.
“The capsule was inspired by the spirit and achievement of the varsity
athlete. The environment for in-store experiences was built upon the idea
of the classic collegiate locker room. With this capsule we are celebrating
the sense of spirit in university athletics. True university inspiration in
shades of grey and red, white, and blue, a uniform, for everyone.”
Highlights includes the designer’s trademark skinny suits, shirts and
knits, alongside sweatshirts, T-shirts, sweatpants, and a leather bomber
jacket, as well as accessories such as bags, wallets, key chains, yoga
mats, phone cases and sneakers.
To showcase the collection, New Concepts pop-up has been converted into
a locker room.
The exclusive collection will be available through May 3 at
Nordstrom.com/NewConcepts, Nordstrom Men’s Store NYC, Nordstrom Downtown
Seattle, Nordstrom at The Grove in Los Angeles, Nordstrom Aventura Mall in
Miami, Nordstrom South Coast Plaza in Costa Mesa, Calif., Nordstrom
Michigan Avenue in Chicago, Nordstrom NorthPark Center in Dallas and
Nordstrom Pacific Centre in Vancouver, B.C.
Images: courtsey of Nordstrom – store images by Connie Zhou and campaign
images by Luis Alberto Rodriguez