Clearpay Report: Spring trends for 2020

British shoppers are buying sneakers, casual leggings, easy denim and
barely-there makeup, which are among the main shopping trends for
spring.

That’s according to digital payment provider Clearpay’s first-ever
global fashion and beauty report.

Focusing on trends and shopping patterns based on purchases made by 7.3
million Clearpay consumers across more than 43,000 brands and retailers,
the report features global data in terms of what customers are buying.
UK-specific data, drawn from over 800,000 customers, shows that people like
to shop after dinner on their mobile devices and that they are, on average,
in their early 30s.

Even before the outbreak of the coronavirus pandemic, spring runways
highlighted a new nonchalance consisting of flowing silhouettes and relaxed
suits featuring shorts. This new dress code is in line with British
consumers who are working from home and looking for clothes that provide
both comfort and sophistication.

Here are more key takeaways from Clearpay’s global fashion and beauty
report.

Logo prints and blue hues are most wanted

Clearpay’s report shows that customers are mainly shopping from London,
Manchester, Birmingham, Liverpool and Glasgow, with the most popular brands
and retailers being Asos, JD Sports and Marks & Spencer. Print trends
include logos, stripes and checks, while shoppers favor blue, grey and gold
hues in their clothing.

Marks & Spencer’s skinny jeans as most popular product

The most-purchased spring clothing item are Mark & Spencer’s ivy skinny
jeans, with 74 percent of online reviewers saying that they would recommend
the product to a friend. The jeans are followed closely by Puma’s core
leggings and Nike’s Air Force 1 sneakers.

Customers from Belfast, Liverpool and Manchester buy sneakers

While customers in London and Glasgow are buying high waisted and skinny
jeans, sneakers are the most purchased items in Belfast, Liverpool and
Manchester. Meanwhile, in Leeds people are stocking up on bodysuits and
fishnet tights are preferred by shoppers in Birmingham.

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Nostalgia as main trend for autumn

The report predicted that autumn will focus on nostalgia, with
collections featuring luxe equestrian and 80s rocker elements. Though
capes, pumps, skirt suits and a piece of colored leather will be some of
the most sought after items of the new season, several spring trends, such
as maxi dresses and clutches, will remain successful once autumn
arrives.

Photo credit: Clearpay

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