Ellesse name T-shirt design competition winner

Sportswear brand Ellesse held a T-shirt competition on Instagram during
April for one of its fans to reimagine a wardrobe staple as part of its
#Together campaign to raise money for its Covid-19 response.

Utilising the brand’s Design Counsel platform which was launched last
May 2019 and saw sneaker fans from all over the world showcase their own
unique spin on one of the brand’s most iconic sneakers, the Tanker, the
T-shirt competition was centred around the brand ethos ‘Together We
Play’.

Ellesse chose four finalists from the submissions around the world, many
of which incorporated the notion of global togetherness, resilience and
community during the coronavirus pandemic in their designs. The brand then
showcased the finalists on the brand’s Instagram account for the public to
vote.

The winner was @chiaracalicchioo whose entry celebrates the brand’s rich
tennis heritage as well as adapting to new ways to be together, with two
neighbours playing tennis in a social distancing way through their windows,
alongside the slogan ‘Together we play’.

The winning design will now be available to buy exclusively on
ellesse.com for 20 pounds from mid-May with 100 percent of proceeds being
donated to the World Health Organisation’s Covid-19 Solidarity Response
Fund.

Image: courtesy of Ellesse

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