Mango to donate part of its in-store sales revenue to Covid-19 fund

Mango has announced that it will be donating one percent of its in-store
sales revenue to the World Health Organization’s solidarity fund, which
supports the most vulnerable health groups during the coronavirus pandemic.

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The “Covid-19 Solidarity Response Fund” was created to “allow
individuals, corporations, foundations and other organizations around the
world to directly support the work of the World Health Organization in
helping countries prevent, detect and respond to the pandemic,” said the
company in a statement. Over the next two months, the initiative will be
implemented throughout physical stores in Europe, Russia, Turkey and New
York City, as they gradually reopen.

Since the outbreak of Covid-19, the Spanish fashion brand has donated
two million face masks to hospitals throughout Spain and made its
distribution, logistics and production capacity available to Spanish
authorities by manufacturing 13,000 surgical gowns for healthcare workers.

In late April, Mango reopened its network of stores in Europe, as safety
measures were loosened and governments allowed the reopening of shops in
several countries. Before this was possible, the brand continued selling
its products to customers on its e-store.

Mango joins a growing list of brands and retailers that have stepped up
to help in the fight against Covid-19. Companies from Nike to Guess have
made donations of funds, clothing and protective equipment to frontline
healthcare workers and relief efforts.

Photo Credit: Mango

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