The British Fashion Council has unveiled the provisional schedule for
its first digital-only London Fashion Week set to launch on June 12, which
will merge womenswear and menswear.
The provisional LFW digital schedule features more than 100 designers
and brands, including Charles Jeffrey Loverboy, Hill and Friends, Lou
Dalton, Louise Gray, Mulberry and Nicholas Daley, who will take part across
the three main streams – the main schedule, the explore section and the
designer profiles showcasing introductions to the brands.
There will be 34 designers taking part in the official LFW digital
schedule, with designers, brands, retailers and universities, opting to
showcase new collections, hosting panel discussions, displaying creative
films and live performances. This schedule will have a number of specific
timed moments, which will take place from Friday, June 12 to Sunday, June
14, but organisers have stated that once the content has been published, it
will be available to watch at any point.
Highlights include Charles Jeffrey Loverboy launching his new capsule
collection with a live-stream, while Hussein Chalayan will be doing a live
‘In Conversation’ with Elise By Olsen as well as presenting a film with
behind the scenes footage of the making-of his SS20 collection, and Bianca
Saunders will be launching a new Zine as well as host a panel discussion
with Joshua Woods, Jess Cole and Matt Holmes.
In addition, Robyn Lynch who will be presenting a one-off capsule
collection supported by Rapha with a film documenting the making of the
collection with a lookbook, London-based label Ka Wa Key will premiere
‘There’s No Place Like Home,’ menswear designer Lou Dalton will launch a
new lookbook alongside a conversation with the creative minds working with
her on her new collection, documentary photographer Mark Neville, Gordon
Richardson and Stuart Williamson fashion Editor Fantastic Man, and Louise
Gray will launch a film into her world featuring new pieces to be launched
online and for wholesale orders.
Nicholas Daley will present ‘The Abstract Truth’, a behind-the-scenes
film of his AW20 collection by Amy Douglas, emerging designer Nabil Nayal
will present his tenth collection, Chapter X: The Archives in Blue with new
unseen footage, taking a retrospective look at his archives and hero
pieces, while Preen by Thornton Bregazzi will present a season-less
campaign, and British heritage brand Mulberry will host an exclusive
performance as part of their virtual ‘My Local Series’.
Designers including Nicholas Daley, Lou Dalton, Hussein Chalayan and
Mulberry to feature as part of LFW
The platform will also see Central Saint Martins MA Fashion presenting
the Class of 2021 Fieldwork material produced at a distance and the
University of Westminster MA Menswear graduates presenting their
Other brands on the schedule include 8ON8, Ahluwalia, Daniel W Fletcher,
Hill and Friends, JordanLuca, LYpH, Marques’ Almeida, Matthew Miller,
Natasha Zinko x DuoLtd,
Palmer//Harding, Per Götesson, Pronounce, Raeburn, Rixo, Shoop, Stephen
Jones, Teatum Jones, Tiscar Espadas, and Xu Zhi.
Additionally, 33 brands will also feature on the Explore section, with
either new content or assets from their current collections, along with
many more activating profiles for a presence on the platform.
Highlights will include the British Fashion Council Fashion Forum
Podcast, the world’s first interactive luxury styling game Drest will
showcase the best of British designers, Edward Enninful, editor-in-chief at
British Vogue and Sadiq Khan, Mayor of London will discuss the global
outcry against systemic racism, and how London’s recovery from Covid-19
must address this and other inequalities in our society, and the LFW
Designer Diaries will share an insight into the life of various LFW
designers including Bethany Williams, Daniel W. Fletcher, Lou Dalton,
Preen, Rixo and Roksanda.
The digital schedule also features a number of retailers including John
Lewis, which has teamed up with the BFC to celebrate fashion and the power
of self-expression by asking the nation to dress-up in an outfit that
brings them joy, and share videos of themselves creating their very own
catwalk moment in their home to raise money for charity.
JD.com, and LFW China ambassador Hu Bing have created three films to
celebrate and spotlight three key British brands, A-Cold-Wall*, Paul Smith
and Smythson, and London destinations St James’s and Regent Street will
host a panel discussion about the future of retail and how looking to our
heritage can help futureproof industry decisions.
There will also be content from Farfetch, Joyce, LN-CC, GR8 Japan, and
Galeries Lafayette Champs-Elysées.
Within the final stream, designer profiles, more than 100 designers will
have profile pages introducing their brands, sharing their latest work and
social media activity, as well as links to line sheets and contacts for
sales and press requests.
London Fashion Week’s digital platform launches on June 12.
Image: London Fashion Week, Facebook
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