Puma launches biodegradable lifestyle and performance collection

Puma has announced the launch of its new biodegradable lifestyle and
performance collection as part of its latest biodesign project.

The “Design to Fade” collection, which was released in collaboration
with Dutch project Living Colour and Swedish design studio Streamateria,
explores sustainable alternatives for making and dyeing textiles. While
some items are dyed using bacteria, others are made with closed loop,
degradable materials that can be manufactured locally.

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“Our times require us to rethink not only what to create but also how we
create,” explained Romain Girard, senior head of innovation at Puma, in a
statement on Tuesday. “With Design to Fade, we are working on a future,
which focuses on sustainable production methods and recyclable materials.”

This latest biodesign project marks Puma’s third since 2016. Though none
of these initiatives have reached a commercial stage, they are “an
important step towards making Puma more sustainable in the future,” said
the company.

The Living Colour design project dyes textiles by feeding bacteria with
a nutrient to produce a pigment usable on most fibers. Meanwhile,
Streamateria manufactures closed loop fabrics, which can become a source of
raw material post-wear. These materials are made from a printed
mesh-structure and coated with a bioplastic.

Photo Credit: Puma

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