Dior to stage audience free cruise show

Dior will be staging its cruise collection show on July 22, but sans audience. The
show was originally scheduled to take place on May 9 in Puglia, but was put
on hold due to the coronavirus pandemic. The collection will still debut in
Puglia – at the Piazza del Duomo in Lecce – but without its usual spectator audience
of editors, influencers, buyers, stylists, and celebrities. Instead, only “friends and
family” be able to attend the event.

In an online video press conference, Pietro Beccari, CEO of Christian Dior
Couture, and Maria Grazia Chiuri, Dior’s creative director of women’s
ready-to-wear, haute couture, and accessories, confirmed that they would
still be showing in Puglia with Chiuri saying, “This project is very close
to my heart because my father was born in Puglia.”

‘Nothing carries emotion more than a real fashion show’

Dior also suggested it would not follow in the footsteps of other luxury labels
such as Gucci and Saint Laurent which have opted out of Paris fashion week to
follow their “own creative rhythm”.

“Nothing carries emotion more than a real fashion show. A live performance
is like nothing else, the electricity that we feel in that creative moment,
the deadline, the adrenaline,” said Beccari.“That is why we wanted to do a live
fashion show and why we believe there will always be a place for a live show.”

Chanel recently opted for a virtual format for their cruise collection
show, which still took place in capri, but was all done via video and
online. Currently, Dior plans that it will still show during Paris Fashion
Week in September. Burberry also recently announced that it will be
staging an outdoor show for London Fashion Week in September.

The global fashion calendar has been thrown in flux due to coronavirus. The
men’s spring/summer 2021 shows and Paris Couture Week have all been
cancelled. The spring/summer 2021 women’s ready-to-wear shows are still
expected to take place this September beginning with New York on September

Photo: via Dior.com

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