Hi-Tec Sports to launch performance apparel with built-in face mask

Apex Global Brands’ subsidiary Hi-Tec Sports will be launching a new
patent pending ‘Venture Series’ of performance apparel in collaboration
with Tharanco Lifestyles.

The initial range, which will include built-in face masks, will launch
nationally this fall and be available to purchase on Hi-Tec’s website, as
well as at retailers throughout North America.

Designed in line with today’s changing consumer and environment, the
Venture Series will “provide a stylish, but functional alternative to
individual face masks,” said the company. Customers will be able to adapt
their shirts, sweatshirts or jackets via a built-in face mask whenever

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“We have addressed the next step of what our customers have been asking
for by developing quality, comfortable clothing with a deployable mask
option when necessary or desired,” said Bill Hackett, president of Tharanco
Lifestyles, in a statement. “Our goal with Venture Series was to
cross-pollinate fashion and function. When the mask option is activated,
consumers have the option to insert a filter screen into the mask itself
for personalized levels of protection.”

Henry Stupp, chief executive officer of Apex Global Brands, added:
“Through the launch of Hi-Tec’s Venture Series, we will expand and
strengthen our licensee partnership with Tharanco, while also bringing
consumers the best in fashion through the further development of the Hi-Tec

Photo Credit: Apex Global Brands

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