Shnap, a new visual search tool created by the team behind fashion search
engine the urge, today announces its international launch. Available on
iOS, Android and Chrome browser extension, Shnap lets users take a photo of
and instantly shop any product that they see to find and compare what
they’re looking for.
Shnap lets users snap a pic and shop it instantly, removing the guessing
game of what’s that brand, style or retailer of any product that they like.
Instead, Shnap searches the world’s best stores to find which store is
selling it at the best price. Shnap uses AI-powered image recognition
technology to identify styles, patterns, colors and other product
characteristics to find visually similar products and rank results based on
a relative score, finding the exact same item wherever possible. It will
also locate similar styles available for sale from retailers around the
Unlike Google or Pinterest where there is no level of product curation, all
stores on Shnap go through a thorough review to ensure they sell only
legitimate and branded products. The tool aggregates retailers from around
the world, making use of an in-house web crawling engine as well as data
feeds via affiliate networks. With changing consumer habits towards resale
and sustainability for fashion, over 25 percent of the products available
via the Shnap app are labelled sustainable or pre-owned.
“We want Shnap to be tightly integrated into the overall shopping
experience. As a result, we make it easy for anyone to quickly find what
they’re looking for and discover new brands, while driving traffic, sales,
reach and exposure for our retail partners,” said Cayley Ostrin, co-founder
of Shnap, in a statement. “Everytime I use the app, I’m blown away by what
the team has been able to accomplish – the results are phenomenal.”
In addition to being cell phone ready, Shnap also comes with a
browser extension to find which stores sell the same item at the best
price. The app is currently available in both English and French, with
plans to roll out other languages soon.
photos: courtesy of PR Newswire
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