Eyewear brand ZooBug signs licensing deal

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Children’s eyewear brand ZooBug has announced a long-term global
licensing agreement with GLBL EYEWEAR Group to expand its reach
globally.

London-based ZooBug has premiered at London’s Premier Global Kids
Fashion Week, Mini Mode, and won awards for its child-friendly designed
frames, including the SILMO d’Or, the British Junior Design Award for Best
Travel Product for Children (2015) and Kid’s Frame of the Year, 100%
Optical (2020).

Founder of ZooBug and Ophthalmologist, Dr Julie Diem Le said in a
statement: “I’m absolutely delighted that we have at last found a kindred
spirit to represent ZooBug on a global platform.

“When I started the brand 15 years ago I dreamt of a day when children
across the world would be able to protect their eyes with beautiful,
well-fitting frames of adult-quality, not a scaled-down mini-me version but
one that is designed specifically for their needs to allow them to look
good and feel amazing. GLBL are passionate, committed partners who I
believe will help bring that vision closer to reality and I am so excited
by that prospect.”

The GLBL EYEWEAR Group will start its collaboration with ZooBug with the
launch of its new collections including the brand’s anticipated launch of
its Katie Hill x ZooBug sunglasses, which has been delayed due to
Covid-19.

Group chairman of the GLBL EYEWEAR Group, Didier Coton added: “Having
worn glasses since the age of 3, I am very aware of the importance in
having high-quality eyewear. ZooBug is an incredible award-winning
children’s brand. Both Jonathan Van Blerk and I, as well as the whole GLBL
team, are very excited to work in partnership with ZooBug founder and
renowned Ophthalmologist, Dr Julie Diem Le.

“Our mission is not only to create high optical quality, stylish and fun
frames to wear but also to make them affordable since eyewear is a medical
necessity as well as a fashion accessory. We want the young up and coming
generation to feel comfortable and special.”

Image: courtesy of ZooBug

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