Telfar launches bag security program

In an effort to help customers better secure their coveted Telfar shopping
bags, the company has launched a new Bag Security Program. Telfar has
recently faced issues with bots swarming their website in anticipation of
restocks. In response to this, the new Bag Security Program which will
allow for unlimited pre orders of the shopping totes for 24 hours beginning
this Wednesday.

A statement on the brand’s website read, “Telfar is a black-owned,
non-gendered fashion project established in 2004. The Shopping Bag first
dropped in 2014 — meaning: our bag ain’t new — it’s the world that changed.
Let’s keep it changing. We feel all the love we are getting, and we feel
the frustration too.We are not about hype and scarcity. We didn’t set out
to make an impossible to get product. The whole point of our bag is
accessibility and community. But the truth is (with or without the bots and
resellers) when thousands of bags sell per second we can’t even know how
many to make. We plan production 6 months in advance. It takes time and
money to make bags and we are 100 percent self-financed.

Telfar is hoping that through this new Bag Security Program will help to
reduce the scarcity of the bag, as they are committed to inclusivity and
want to avoid the bag turning into an exclusive product. Stipulations for
the new Bag Security Program include full payment at checkout, no changes
or refunds allowed, and delivery will be guaranteed between December 15
2020 and January 15 2021.

The appeal of the Telfar shopping bag has become a . The bag, which is
symbolic of the democratization of fashion and the work of a queer Black
designer, has arguably become the It Bag of the decade, and the decade has
just begun. The bags alone are transforming Telfar into a multi-million
dollar business.

photo: via

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