Badgley Mischka partners with Searchspring to improve ecommerce search

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Badgley Mischka increased its e-commerce search conversion rate by
85 percent since it initiated its partnership with Searchspring one
month ago.

The luxury brand integrated Searchspring’s user-friendly
merchandising, personalization and analytics tools into the search and
category pages of its e-commerce site to improve product
discoverability and enhance the online shopping experience.

Searchspring’s reporting has helped Badgley Mischka to build
tailored landing pages based on common search terms, and redirect
shoppers to find their desired results.

“The second we plugged Searchspring in, everything just got so much
easier. We’re constantly getting feedback that our site is now easier
to manage, easier to navigate, and people are finding their products
faster,” said Katie Ouaknine, Owner at Badgley Mischka Web. “We have
more reporting tools than we ever expected, it’s really opened our
eyes about how people use our site.”

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