US sportswear brand Champion has teamed up with British menswear
designer Craig Green for a new archive-inspired capsule collection.
The collection comprises nine styles and sees Green diving into the
archives of Champion to explore themes of functionality and community.
It is split into two main stories. The first explores collegiate
graphics from the Champion archives, using American college uniforms from
the 60s, 70s, 80s and 90s. The second delves into technical innovations
used by Champion over the past 100 years, such as the ribbed gussets used to
enhance movement, comfort and functionality.
“Champion has such an incredible history and archive of collegiate
uniforms. For me, the collegiate graphics relate to being part of a team
and belonging to something, and I like how these pieces were originally
created for this function,” Green said in a statement. “We explored classic
Champion construction details and how elements
intended for a purely technical purpose can form the design aesthetic.”
The collection will launch on 3 September in Europe and on 26 September
The campaign imagery was shot with Green’s long-term collaborator Amy
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Photo credit: Champion x Craig Green