From retail to content, membership programs are the way forward.
Vogue Business has just announced the launch of its new membership
program, which will give its readers new data-driven insights for
The Vogue Business membership program is formed into three tiers,
allowing members benefits that fit their specific interests. The base
tier membership costs 220 dollars per year while the second tier up
costs 1,260 dollars.
The publication’s base membership option includes unlimited
reporting, premium newsletters on sustainability and technology and
monthly in-person or virtual events with Vogue Business editors. The
next tier up is called the “Advanced Membership” and includes the same
benefits in addition to bi-monthly market insight reports, insights
from the Vogue Business Index, an executive Seminar Series and a
series of CEO and analyst interviews.
The highest tier, or the “Data and Insights Membership” allows the
same features as well as full access to the Vogue Business Index, a
custom advisory services and access to summits in the U.S., Europe and
Asia. This tier is offered as a bespoke solution, aimed at companies
rather than individuals.
“Our membership model enables us to tailor Vogue Business services
for all kinds of fashion industry professionals and brands worldwide,
and give our audiences a more immersive experience,” the publication’s
managing director, Stephen Morgan, said in a statement. “Having
listened to our subscribers since launch and building out our
reporting, data and advisory capabilities accordingly, we feel
confident that our audiences will welcome the membership program.”
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