Action sports brand, Vans is collaborating with The Museum of Modern Art
(MoMA) on a special edition footwear and apparel collection celebrating the
New York museum’s collection and prominent artists.
There will be two drops in the collaboration featuring artists Salvador
Dalí, Vasily Kandinsky, Claude Monet, Edvard Munch, Jackson Pollock, Lyubov
Popova and Faith Ringgold, who have been selected to reflect the diversity
of MoMA’s collection.
The first release of footwear, apparel and accessories will launch
worldwide September 30, with products featuring iconic works by Salvador
Dalí, Vasily Kandinsky and Claude Monet, which will be followed by a second
artist release this November.
“MoMA is excited to finally reveal the Vans collaboration as they, too,
have a rich legacy of supporting artistic expression,” said Robin Sayetta,
associate director of licensing and partnerships at MoMA in a statement.
“We pursue a limited number of product collaborations and our goal is
always to engage a broader audience with modern art. We are thrilled to
reach art lovers around the world through Vans’ global network.”
The debut collection will feature one of Salvador Dalí’s best-known
paintings, ‘The Persistence of. Memory 1931’ which has been interpreted on
to the medial and lateral panels of the Vans Old Skool Twist. As Dalí was
inspired by the subconscious, dreams and the imagination in his Surrealist
works, the construction of the footwear model has been twisted to go beyond
the perception of reality and is finished with a gum sole and distorted
foxing stripe which can also be found on Vans long sleeve and pullover
Click Here: Putters
Vans celebrates art with a new collection featuring Salvador
Dalí, Vasily Kandinsky and Claude Monet
The Dalí shoe sits alongside the Vans’ Classic Slip-On celebrating
Vasily Kandinsky’s ‘Orange 1923’ print, with the abstract forms and signs
covering the canvas uppers. The design has also been translated across a
short-sleeve T-shirt, crewneck and snapback hat.
Rounding out the first artist series is Claude Monet. The French
artist’s famous Water Lilies are showcased atop the Vans’ Authentic shoe
along with a hat, fleece and backpack style.
The initial release also includes a 10-piece assortment of MoMA branded
footwear, apparel and accessories. Showcasing a colourful interpretation of
Vans’ iconic checkerboard with bright, bold colours, the collection takes
direct inspiration from the museum’s newly expanded and reimagined
The collection features Vans and MoMA logos across the latest ComfyCush
Old Skool and Era silhouettes and is complemented by Vans and MoMA branded
apparel and accessories including long and short sleeve T-shirt for adults
and kids, as well as a lightweight cinch backpack.
To spark “creative expression and engage children with art,” the Vans
and MoMA collaboration will also offer an exclusive kids and toddlers
range. The kid’s product line focuses on colour and interactivity.
Vans worked with MoMA educators to develop a Classic Slip-On with
hook-and-loop shapes, which allows kids to customise their shoes and
provides a hands-on creative experience. While the Old Skool style offers a
unique opportunity to educate children about colour theory and colour
mixing by creating a strong distinction between primary and secondary
colours in its aesthetic. The kid’s styles will include a special hang tag
affixed with a genuine colour wheel, offering the opportunity to educate
children about colour theory.
The debut collection from the collaboration launches on September 30 and
will be available from Vans retail and online, as well as MoMA Design store
locations, store.moma.org, and select retail locations where Vans are sold.
Images: courtesy of Vans