Supima Design Lab promotes US-farmed cotton in Paris

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Paris Fashion Week may have ended but Supima Design Lab was still on
Paris time on Thursday. The US cotton company which represents cotton
harvested in Arizona, California, Texas, and New Mexico organized a digital
fashion show and roundtable to celebrate the ascent of their long-haired
fiber within the upper echelons of Parisian elegance.

According to Buxton Midyette, VP Marketing and Promotions, the Supima
Design Lab, in its 3rd year, provides three lenses through which to
“capture a snapshot of what’s going on in fashion today.” The first is the
US-based Supima Design Competition; second, the finalists of the annual
Hyères International Festival of Fashion, Photography and Fashion
accessories; and thirdly the show of looks from a curated group of leading
designers working with Supima cotton to reflect their dna and vision.

2020 finalists of the US-based Supima Design Competition were Amanda
Forastieri of Drexel University, Kyra Buenviaje of Rhode Island School of
Design, Jenny Feng of Fashion Institute of Technology, Sakura Mizutani of
Fashion Institute of Design & Merchandising, Jennie Nguyen of Kent State
University, and Terrence Zhou of Parsons School of Design. A look from each
collection, including the winner, Drexel University’s Amanda Forastieri,
was shown digitally. Her striking color-infused statement stood out in a
show with an otherwise predominantly subdued palette.

Supima presents US graduate fashion with established Parisian
brands

The main partners of the 35th annual Hyères International Festival,
whose founder Jean-Pierre Blanc also participated in the roundtable, are a
who’s who of luxury giants: LVMH, Kering, Chanel, Chloe, Premier Vision and
Swarovski, and it is heartening to see US graduates’ names sharing space
with these globally renowned brands.

The presentation also featured looks by leading Paris-designers Lutz
Huelle, Dice Kayek, Jean Paul Knott, Thierry Colson and On Aura Tout Vu,
all happy to showcase their use of Supima cotton in a largely black and
white palette perhaps representative of the stark reality the global
fashion industry is living through. “Covid has sharpened awareness around
natural fibers,” said Godfrey Deeny, Global Editor-in-Chief,
Fashionnetwork, during the roundtable discussion, who also expressed regret
on fashion’s “ecological crimes” of yesteryear.

Emerging and established designers were on the same page as this
“sharpened awareness” translated into spotless shirting aplenty––with
Victorian elements and shirring at Colson, or button-down with
deconstructed sleeves at Huelle. Both established label Dice Kayek and
emerging talent Maximillian Rittler presented black overdresses with white
undershirts, while On Aura Tout Va embellished a crisp cotton coat with
black and white feathered shoulders. It was impossible not to interpret the
prevailing aesthetic of black on white to be about evoking new beginnings,
the Supima cotton a blank canvas. After the year we’ve had so far, that’s
an idea we can all get behind.

Fashion editor Jackie Mallon is also an educator and author of Silk
for the Feed Dogs, a novel set in the international fashion
industry.

Header image plus looks from Dice Kayek and Maximillian Rittler, from
Supima

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