Supreme: From small-time skate brand to fashion heavyweight

On Monday, VF
Corporation, the parent company of The North Face, Vans and Timberland,
rocked the fashion industry with in a 2.1 billion dollar deal.

Each brand has obvious benefits to reap from the tie-up: VF Corp is
tapping into one of the most hyped label’s on the planet that has been a
cornerstone of hip-hop, skateboarding and general youth culture for years,
while Supreme has linked up with a fashion giant whose portfolio includes
some of the biggest brands in the US.

So how did Supreme get here? Founder James Jebbia has spent years
cultivating the brand’s unconventional and quirky appeal, gaining hordes of
loyal followers all over the world thanks to its cool appeal and limited
product “drops”.

There have been rumours for years that an acquisition of the New
York-founded label was on the horizon – such as whispers that French luxury
conglomerate LVMH would snap it up – but nothing ultimately materialised
until now.

Below, FashionUnited has created a timeline taking a look at some of the
most pivotal milestones in the brand’s meteoric rise from a small-time
streetwear label to global fashion heavyweight.

Photo credit: Supreme

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