Luxury bridal fashion group Pronovias has teamed up with New York haute
couture house Marchesa to create the joint bridal collection “Marchesa for
Pronovias,” which was officially launched on Tuesday.
The joint collection consists of 21 wedding gowns that combine “New York
bridal couture with the sensual soul of Spain”. They were created by
British designer and Marchesa co-founder Georgina Chapman together with her
New York studio.
Particularly known for her ethereal and ultra-feminine aesthetic, the
designer was inspired by the city of Seville and references the cultural
sophistication and seductive light and colour of the city in the
collection, combined with a passionate flamenco backbeat. The results are
eye-catching yet lightweight constructions with sophisticated layering. In
addition, the dresses are embellished with handmade 3D floral appliqués and
Marchesa’s famous corset patterns.
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“It is an honour to be part of this unique, amazing partnership. The
beautiful ethereal aesthetic of Marchesa combined with our bridal fashion
expertise has resulted in an exquisite fusion of artistic elegance,”
commented Pronovias’ chief creative director Alessandra Rinaudo in a press
release on Tuesday.
“Pronovias is the perfect partner. We understand each other and share
the same values like excellent craftsmanship, quality and an eye for
detail, along with unrivalled bridal expertise. I am completely delighted
with our partnership, and with Pronovias’ global reach, we look forward to
bringing these romantic and feminine designs to brides worldwide,” said
“In order to fulfil the dreams of all brides, the dresses are offered at
a more affordable price than Marchesa Couture, which is in line with
Pronovias’ usual price level,” said the company.
The partnership is meant to “further strengthen Pronovias’ position as a
fashion-forward brand in the US and globally,” stated Pronovias Group CEO
Amandine Ohayon. “As Marchesa is such a renowned fashion label, this
partnership will boost our ambitious plans for international expansion,
especially in North America.”
The “Marchesa for Pronovias” collection is available in all Pronovias
shops and at selected wholesalers worldwide. Prices range between 2,000 and
4,000 euros (2,400 – 4,800 US dollars / 1,730 – 3,460 British pounds).
Photos: Marchesa for Pronovias